Details of THE PROMOTION AND REGULATION OF ONLINE GAMING ACT (PROGA), 2025

 

INCLUSION OF INFLUENCERS IN THE ACT

 

"AND WHEREAS platforms offering online gaming system are often aggressively marketed through pervasive advertising campaigns, including celebrity and influencer endorsements, thereby amplifying their reach and impact especially among the youth and vulnerable groups"

 

PROHIBITION

 

"Prohibition of advertisement related to online money game.—No person shall make, cause to be made, aid, abet, induce, or otherwise be involved in the making or causing to be made any advertisement, in any media including electronic means of communication, which directly or indirectly promotes or induces any person to play any online money game or indulge in any activity promoting online money game."

 

PENALTY

 

"Any person who makes or causes to make advertisement in any media, in contravention of section 6, shall be punished with imprisonment for a term which may extend to two years or with fine which may extend to fifty lakh rupees or with both."

 

As published by MEITY

Presentation of Additional Influencer Guidelines

 

For Health and Wellness Celebrities, Influencers and Virtual Influencers

 

As published by the Department of Consumer Affairs

Presentation of Endorsements Know-hows!

 

For Celebrities, Influencers & Virtual Influencers on Social Media Platforms

 

As published by the Department of Consumer Affairs